“Obsess Over Customers”
This mantra is the bedrock of success for many thriving companies today. But to legitimately obsess over customers, you need to be familiar with every step of their journey.
That’s where Customer Journey Mapping comes in. It enables you to visualize and analyze the entire Customer Experience so you can identify the touch points that, when optimized, can bring immediate, radical growth.
Follow my blog for practical tips, case studies, and examples of how Journey Mapping can impact your Customer Experience.
If you’re new to Customer Journey Mapping, these 3 articles are a good place to start: