Who will save us from the Retail Apocalypse? Many are turning to Marketers. If you’re in Marketing, are you prepared to handle this pressure?
Mark Zuckerberg’s announcement about major changes to the Facebook News Feed has created quite a stir.
But when Customer Engagement is a top priority, companies make difficult decisions to improve it.
Thankfully, those changes often result in opportunities that are more engaging to users and more profitable for advertisers.
Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an authentically customer-centric organization?
You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.
Here are some tips to get you started…
Journey Mapping can be as simple or complex as you need it to be.
Few companies can afford the powerful software solutions for Journey Mapping but just about anyone can get started with the free and reasonably-priced tools in this article.
There are many blog posts and articles circulating on LinkedIn lately about the importance of the Customer Experience (CX, UX).
There’s also a lot being written about the need to optimize the Employee Experience (EX, EEL).
Amazon, Apple, and Facebook are both known for obsessing over customers.
Google, Southwest Airlines, and DreamWorks are known for providing an outstanding Employee Experience.
Which experience takes precedence – the Customer’s or the Employee’s?