IKEA Customer Experience

Why I’m Both Impressed and Irritated by IKEA’s Customer Experience

IKEA has a unique purpose, plan, and path for each customer that visits one of their 400+ massive stores.

Their intentionality is impressive, even though the experience is less than ideal for a claustrophobe like me.

But businesses in every sector can benefit from considering IKEA’s example of providing a clear path for their customers to take.