IKEA Customer Experience

Why I’m Both Impressed and Irritated by IKEA’s Customer Experience

IKEA has a unique purpose, plan, and path for each customer that visits one of their 400+ massive stores.

Their intentionality is impressive, even though the experience is less than ideal for a claustrophobe like me.

But businesses in every sector can benefit from considering IKEA’s example of providing a clear path for their customers to take.

Clarity, Conciseness, and Clean websites trump clutter

Clean, Clear & Concise: The Need for Simplicity in Website Design

Mark Zuckerberg’s announcement about major changes to the Facebook News Feed has created quite a stir.

But when Customer Engagement is a top priority, companies make difficult decisions to improve it.

Thankfully, those changes often result in opportunities that are more engaging to users and more profitable for advertisers.

First Step of Customer Journey Mapping is to Make 3 Lists

Step 1 of Customer Journey Mapping: Build 3 Lists

Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an  authentically customer-centric organization?

You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.

Here are some tips to get you started…

Customer Experience vs. Employee Experience

Customer Experience or Employee Experience – which is more important?

There are many blog posts and articles circulating on LinkedIn lately about the importance of the Customer Experience (CX, UX).

There’s also a lot being written about the need to optimize the Employee Experience (EX, EEL).

Amazon, Apple, and Facebook are both known for obsessing over customers.

Google, Southwest Airlines, and DreamWorks are known for providing an outstanding Employee Experience.

Which experience takes precedence – the Customer’s or the Employee’s?