Copywriting Enthusiasm

Six Slogan Strategies for Tackling Taglines

I’ve been writing taglines for products, brands, and companies for most of my career and in this article, I share my method for coming up with effective slogans.

You’ll learn 6 different approaches that I take into consideration with each campaign.

Explanations and examples of each strategy are included and a downloadable template is also provided to help you implement these methods into your routine.

First Step of Customer Journey Mapping is to Make 3 Lists

Step 1 of Customer Journey Mapping: Build 3 Lists

Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an  authentically customer-centric organization?

You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.

Here are some tips to get you started…