Every day, more companies are choosing to implement customer satisfaction surveys to improve their Customer Experience. Good motivation but not always the best tactic. See how it can backfire in this short article.
One of the many benefits of Customer Journey Mapping is its ability to expose which touchpoints could bring immediate, radical growth when optimized.
It might surprise you to know that some of the most profitable touchpoints to tweak are your transactional emails.
Here are 4 reasons to optimize them and 5 ways to do it.
Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an authentically customer-centric organization?
You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.
Here are some tips to get you started…