Copywriting Enthusiasm

Six Slogan Strategies for Tackling Taglines

I’ve been writing taglines for products, brands, and companies for most of my career and in this article, I share my method for coming up with effective slogans.

You’ll learn 6 different approaches that I take into consideration with each campaign.

Explanations and examples of each strategy are included and a downloadable template is also provided to help you implement these methods into your routine.

First Step of Customer Journey Mapping is to Make 3 Lists

Step 1 of Customer Journey Mapping: Build 3 Lists

Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an  authentically customer-centric organization?

You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.

Here are some tips to get you started…

Asking too many questions can make you look weak

How to figure things out without asking too many questions

Recently, an intern asked for a half hour of my time to get a little career advice before heading back to finish her senior year at college. I had a couple days to think about what I should say. I decided to give her some advice that I wish I had known when I started my career – how to think deep by asking questions without looking weak.