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A Case for Complaining (Yes, You Read that Right)

One of my kids is unusually reserved. It takes a lot of effort to draw out what is bothering her. But we can’t help her as parents unless she talks to us.

What does this have to do with business? The same thing is true of leadership. Managers can’t lead effectively without knowing about the challenges their team is facing.

Effective leaders seek to draw out these things from their staff by creating an atmosphere of safety.

Copywriting Enthusiasm

Six Slogan Strategies for Tackling Taglines

I’ve been writing taglines for products, brands, and companies for most of my career and in this article, I share my method for coming up with effective slogans.

You’ll learn 6 different approaches that I take into consideration with each campaign.

Explanations and examples of each strategy are included and a downloadable template is also provided to help you implement these methods into your routine.

Clarity, Conciseness, and Clean websites trump clutter

Clean, Clear & Concise: The Need for Simplicity in Website Design

Mark Zuckerberg’s announcement about major changes to the Facebook News Feed has created quite a stir.

But when Customer Engagement is a top priority, companies make difficult decisions to improve it.

Thankfully, those changes often result in opportunities that are more engaging to users and more profitable for advertisers.

First Step of Customer Journey Mapping is to Make 3 Lists

Step 1 of Customer Journey Mapping: Build 3 Lists

Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an  authentically customer-centric organization?

You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.

Here are some tips to get you started…