Many choose to “Start Small,” release a “MVP,” launch a “proof-of-concept” first, or go after “Low-Hanging Fruit.” But there are those who decide to go “All In” by starting big right out of the gate. This article proposes 2 exceptions to the MVP approach.
One of my kids is unusually reserved. It takes a lot of effort to draw out what is bothering her. But we can’t help her as parents unless she talks to us.
What does this have to do with business? The same thing is true of leadership. Managers can’t lead effectively without knowing about the challenges their team is facing.
Effective leaders seek to draw out these things from their staff by creating an atmosphere of safety.
I’ve been writing taglines for products, brands, and companies for most of my career and in this article, I share my method for coming up with effective slogans.
You’ll learn 6 different approaches that I take into consideration with each campaign.
Explanations and examples of each strategy are included and a downloadable template is also provided to help you implement these methods into your routine.
These 21 easy shortcuts will give you advanced Google search techniques so you can find the sites you’re looking for.
Whoever controls the traffic wins in business. Over the last few years, this power suddenly slipped away from retailers and shifted to brands.
Now this power is up for grabs and this time anyone can take it. Might as well be you and your business. Here are some tips for staking your claim.
Who will save us from the Retail Apocalypse? Many are turning to Marketers. If you’re in Marketing, are you prepared to handle this pressure?
Every day, more companies are choosing to implement customer satisfaction surveys to improve their Customer Experience. Good motivation but not always the best tactic. See how it can backfire in this short article.
Mark Zuckerberg’s announcement about major changes to the Facebook News Feed has created quite a stir.
But when Customer Engagement is a top priority, companies make difficult decisions to improve it.
Thankfully, those changes often result in opportunities that are more engaging to users and more profitable for advertisers.
One of the many benefits of Customer Journey Mapping is its ability to expose which touchpoints could bring immediate, radical growth when optimized.
It might surprise you to know that some of the most profitable touchpoints to tweak are your transactional emails.
Here are 4 reasons to optimize them and 5 ways to do it.
Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an authentically customer-centric organization?
You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points.
Here are some tips to get you started…