Core UI and UX Principles from 2000 Remain Valid 18 Years Later

2000 was a great year to be alive, especially as a Gen X-er! That's when my favorite comic, X-Men, finally hit the big screen, I finished my first year as an entrepreneur, and my second child was born. Since the turn of the millennium, seven more X-Men movies have entertained us. The business I started had a wild 12-year run that ended with a career change in 2011. And my little baby girl graduated from high school (just last week actually).

How Search Traffic is the new Foot Traffic for Retail

Whoever controls the traffic wins in business. Over the last few years, this power suddenly slipped away from retailers and shifted to brands. Now this power is up for grabs and this time anyone can take it. Might as well be you and your business. Here are some tips for staking your claim.

Clean, Clear & Concise: The Need for Simplicity in Website Design

Mark Zuckerberg's announcement about major changes to the Facebook News Feed has created quite a stir. But when Customer Engagement is a top priority, companies make difficult decisions to improve it. Thankfully, those changes often result in opportunities that are more engaging to users and more profitable for advertisers.

5 Ways to Optimize Your Transactional Emails

One of the many benefits of Customer Journey Mapping is its ability to expose which touchpoints could bring immediate, radical growth when optimized. It might surprise you to know that some of the most profitable touchpoints to tweak are your transactional emails. Here are 4 reasons to optimize them and 5 ways to do it.

Step 1 of Customer Journey Mapping: Build 3 Lists

Customer Experience matters! The world’s leading companies obsess over it and you can too. But how do you begin the process of converting your business into an  authentically customer-centric organization? You can start by building three relatively simple lists – a list of customer types, touchpoints, and pain points. Here are some tips to get you started...

Free Tools for Customer Journey Mapping

Journey Mapping can be as simple or complex as you need it to be. Few companies can afford the powerful software solutions for Journey Mapping but just about anyone can get started with the free and reasonably-priced  tools in this article.

CFO: What Happens if we Invest in Developing our People and then they Leave Us? An Honest Attempt to Answer the CFO’s Question.

We've all seen this meme but can you answer the CFO's question? What is a sustainable model for investing in employee development without becoming a "talent mill"?